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Team at NuskUwU LLC
Yubing Shen – Founder & Managing Director
Yubing approaches fashion through a lens of quiet precision and intellectual depth. With a background rooted in structure and analysis, she explores how logic and emotion can coexist within design. Her perspective gives NuskUwU its disciplined foundation: a balance between reason and passion, where form becomes a language of self-expression.
Will (Penglin) Jiang – Creative Director & Product Designer
As NuskUwU’s Creative Director, Will operates at the edge where the digital becomes tactile. Drawing from product and UX design, he translates data-driven aesthetics into objects you can wear — merging the precision of technology with the intimacy of material. At NuskUwU, he shapes how a brand built on machine intelligence speaks to the human body.
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Registered in Maryland, United States.
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