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Team at NuskUwU LLC
Yubing Shen – Founder & Managing Director
Yubing approaches fashion through a lens of quiet precision and intellectual depth. With a background rooted in structure and analysis, she explores how logic and emotion can coexist within design. Her perspective gives NuskUwU its disciplined foundation: a balance between reason and passion, where form becomes a language of self-expression.
Will (Penglin) Jiang – Creative Director / Product Designer
As NuskUwU’s Creative Director, Will shapes the brand’s visual identity and digital experience. With roots in product and UX design, he brings a contemporary perspective to fashion storytelling, merging tactile materials with digital aesthetics to explore how design can connect technology, individuality, and culture.
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© 2025 NuskUwU LLC. All rights reserved.
Registered in Maryland, United States.
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